This chapter explores the foundational principles that shape our character and actions: habits (habitus). It posits that human actions are not merely isolated events but often flow from these stable dispositions, which incline us to act consistently. Good habits are defined as virtues, stable qualities that perfect our powers and make both the person and their work good. These virtues are primarily cultivated through repeated, deliberate actions that form our character over time. The chapter then confronts a profound modern challenge: the systematic “inversion of virtue”. It analyzes how contemporary economic and digital systems actively promote habits traditionally seen as vices—such as greed, envy, and pride—by reframing them as engines of public prosperity and personal branding. This framework provides the classical understanding of virtue as an essential tool to diagnose this moral shift and consciously cultivate a character ordered toward true human flourishing.